Targeting the children's market in Singapore

• Main Authors: Aik, Sing Yeow, Loh, Yuan Ching, Wan, Karen Mei Li
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/58585
• Institution: Nanyang Technological University

This study attempts to highlight that Singaporean children today constitute a growmg market segment whose needs and wants warrant special marketing considerations The three main objectives of this study are to: 1) explore the potential of the children's market in Singapore,...