Social networking effect on charitable behavior

• Main Authors: Lim, Romario Ern Thien, Ong, Hong Xi, Wong, You Er, Yip, Con Hwa
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/58886
• Institution: Nanyang Technological University

Although much research on fund-raising looked at the motivation behind donations and enhancing effectiveness of fund-raising strategies, no work to date has connected the two models in a corporate context; to inform whether social networking effect exists between staff and how it affects an individu...