Consumers' perceived functions of and attitude towards corporate sponsors of small-scale amateur sporting events

• المؤلف الرئيسي: Low, Bernice Xiao Ting
• مؤلفون آخرون: Pyun Do Young
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2014
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/59156
• المؤسسة: Nanyang Technological University

Aspiring to become a sporting nation, one recommendation from Singapore’s Vision 2030 is to develop a sustainable resourcing model, by encouraging more corporate companies to sponsor sporting events. This research aimed to identify the perceived functions of corporate sponsors, which influenced cons...