An evaluation of six recent tourist attractions developed under STPB's 1993-1995 strategic plan

An evaluation of six recent tourist attractions developed under STPB's 1993-1995 strategic plan

This study seeks to evaluate the effectiveness of 2 strategies of STPB's 1993- 1995 Strategic Plan from 6 recent tourist attractions developed under the plan. These are namely Clarke Quay, the Singapore River, Night Safari, Nightlife, Asian Village and recent World-Class Events. This study al...

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Bibliographic Details
Main Authors: Chow, Shook Cheng, Low, Soon Yee, Pang, Loo Yi
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
DRNTU::Business::Accounting
Online Access:http://hdl.handle.net/10356/59332
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Institution: Nanyang Technological University
Language: English
Description
Summary:This study seeks to evaluate the effectiveness of 2 strategies of STPB's 1993- 1995 Strategic Plan from 6 recent tourist attractions developed under the plan. These are namely Clarke Quay, the Singapore River, Night Safari, Nightlife, Asian Village and recent World-Class Events. This study al so aims to provide feedback to assist the fine-tuning of future detailed action plans.

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