An evaluation of six recent tourist attractions developed under STPB's 1993-1995 strategic plan

• Main Authors: Chow, Shook Cheng, Low, Soon Yee, Pang, Loo Yi
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::Accounting
• Online Access: http://hdl.handle.net/10356/59332
• Institution: Nanyang Technological University

This study seeks to evaluate the effectiveness of 2 strategies of STPB's 1993- 1995 Strategic Plan from 6 recent tourist attractions developed under the plan. These are namely Clarke Quay, the Singapore River, Night Safari, Nightlife, Asian Village and recent World-Class Events. This study al...