Influence of children in family decision making

• Main Authors: Leong, Huey Miin, Soh, Puay San, Yow, Pei Ping
• Other Authors: Roger Marshall
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/59613
• Institution: Nanyang Technological University

Family decision making, as the name suggests, is the study of the how family members come together and make joint decisions concerning the welfare of the family. It is also a study of the amount of influence each member has upon family decisions. To date, there is a great amount of research being done in this area. However, most past researchers used the self-declared scale to measure influence in family decision making. Therefore, there is a need for a more valid measure and hence, the Observed Influence Scale is developed here.