Intermediaries satisfaction : a case study on Johnson & Johnson

• Main Authors: Lau, Valerie Siew Lay, Quek, Wendy Siew Cheng, Lee, Ronnie Kar Hoe
• Other Authors: Tan Wan That
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59619
• Institution: Nanyang Technological University

In the future, advantages due to product quality differences will be eroded quickly. This is because in the era of technological advances, most of the technological differences would be eliminated by competitors. Thus, the need for customer satisfaction becomes more important. Due to the shift in emphasis, the traditional marketing mix consisting of Product, Price, Promotion and Place/Distribution has become inadequate.