A study of artificial sweetener : profile of users and non-users

• Main Authors: Lim, June Sio Hoon, Neo, Michael Wee Mong, Szeto, Siew Hong
• Other Authors: Leong Choon Chiang
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59626
• Institution: Nanyang Technological University

The purpose of this applied research project is to study the attitudes and perception Singaporeans have of artificial sweetener. Profiles of the consumers will be developed base on the findings to help interested marketers in identifying their potential markets. Literature review and preliminary i...