Effects of media on gambling intentions and behaviours
The aim of this study was to investigate the effects of media on gambling intentions and behaviours. The current study was theoretically framed within an expanded version of cultivation theory and the theory of planned behaviour (TPB). First, the applicability of TPB was examined in Hypothesis 1. Po...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59635 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | The aim of this study was to investigate the effects of media on gambling intentions and behaviours. The current study was theoretically framed within an expanded version of cultivation theory and the theory of planned behaviour (TPB). First, the applicability of TPB was examined in Hypothesis 1. Positive gambling attitudes, favourable subjective gambling norms, and low perceived control over gambling refusal (i.e., the three determinants of TPB) were hypothesized to predict greater gambling intentions (Hypothesis 1a). Intention to gamble (Hypothesis 1b) and perceived control over gambling refusal (Hypothesis 1c) were hypothesized to have positive and negative relationships with gambling frequency respectively. Intention to gamble was hypothesized to mediate the relationships between gambling frequency and each determinant of TPB (Hypothesis 1d). Next, media effects on gambling intentions and behaviours through the three determinants of TPB were investigated in Hypothesis 2. Greater amount of television viewing (Hypothesis 2a), more exposure to pro-gambling media (Hypothesis 2b), and less exposure to anti-gambling media (Hypothesis 2c) were hypothesized to be associated with positive gambling attitudes, favorable subjective gambling norms, and low perceived control over gambling refusal. Questionnaires were administered to participants (N = 134) who were current or past university students. Results supported the applicability of TPB in accounting for gambling behaviours. The current study provides insights on the pathways of media effects on gambling intentions and behaviours.
Keywords: theory of planned behaviour, gambling frequency, cultivation theory, pro-gambling media, anti-gambling media, television viewing |
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