Effects of media on gambling intentions and behaviours

The aim of this study was to investigate the effects of media on gambling intentions and behaviours. The current study was theoretically framed within an expanded version of cultivation theory and the theory of planned behaviour (TPB). First, the applicability of TPB was examined in Hypothesis 1. Po...

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Main Author: Lim, Ivan Kian Leong
Other Authors: Joyce Pang Shu Min
Format: Final Year Project
Language:English
Published: 2014
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Online Access:http://hdl.handle.net/10356/59635
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-596352019-12-10T13:08:05Z Effects of media on gambling intentions and behaviours Lim, Ivan Kian Leong Joyce Pang Shu Min School of Humanities and Social Sciences National Council on Problem Gambling DRNTU::Social sciences The aim of this study was to investigate the effects of media on gambling intentions and behaviours. The current study was theoretically framed within an expanded version of cultivation theory and the theory of planned behaviour (TPB). First, the applicability of TPB was examined in Hypothesis 1. Positive gambling attitudes, favourable subjective gambling norms, and low perceived control over gambling refusal (i.e., the three determinants of TPB) were hypothesized to predict greater gambling intentions (Hypothesis 1a). Intention to gamble (Hypothesis 1b) and perceived control over gambling refusal (Hypothesis 1c) were hypothesized to have positive and negative relationships with gambling frequency respectively. Intention to gamble was hypothesized to mediate the relationships between gambling frequency and each determinant of TPB (Hypothesis 1d). Next, media effects on gambling intentions and behaviours through the three determinants of TPB were investigated in Hypothesis 2. Greater amount of television viewing (Hypothesis 2a), more exposure to pro-gambling media (Hypothesis 2b), and less exposure to anti-gambling media (Hypothesis 2c) were hypothesized to be associated with positive gambling attitudes, favorable subjective gambling norms, and low perceived control over gambling refusal. Questionnaires were administered to participants (N = 134) who were current or past university students. Results supported the applicability of TPB in accounting for gambling behaviours. The current study provides insights on the pathways of media effects on gambling intentions and behaviours. Keywords: theory of planned behaviour, gambling frequency, cultivation theory, pro-gambling media, anti-gambling media, television viewing Bachelor of Arts 2014-05-09T04:58:24Z 2014-05-09T04:58:24Z 2014 2014 Final Year Project (FYP) http://hdl.handle.net/10356/59635 en Nanyang Technological University 62 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences
spellingShingle DRNTU::Social sciences
Lim, Ivan Kian Leong
Effects of media on gambling intentions and behaviours
description The aim of this study was to investigate the effects of media on gambling intentions and behaviours. The current study was theoretically framed within an expanded version of cultivation theory and the theory of planned behaviour (TPB). First, the applicability of TPB was examined in Hypothesis 1. Positive gambling attitudes, favourable subjective gambling norms, and low perceived control over gambling refusal (i.e., the three determinants of TPB) were hypothesized to predict greater gambling intentions (Hypothesis 1a). Intention to gamble (Hypothesis 1b) and perceived control over gambling refusal (Hypothesis 1c) were hypothesized to have positive and negative relationships with gambling frequency respectively. Intention to gamble was hypothesized to mediate the relationships between gambling frequency and each determinant of TPB (Hypothesis 1d). Next, media effects on gambling intentions and behaviours through the three determinants of TPB were investigated in Hypothesis 2. Greater amount of television viewing (Hypothesis 2a), more exposure to pro-gambling media (Hypothesis 2b), and less exposure to anti-gambling media (Hypothesis 2c) were hypothesized to be associated with positive gambling attitudes, favorable subjective gambling norms, and low perceived control over gambling refusal. Questionnaires were administered to participants (N = 134) who were current or past university students. Results supported the applicability of TPB in accounting for gambling behaviours. The current study provides insights on the pathways of media effects on gambling intentions and behaviours. Keywords: theory of planned behaviour, gambling frequency, cultivation theory, pro-gambling media, anti-gambling media, television viewing
author2 Joyce Pang Shu Min
author_facet Joyce Pang Shu Min
Lim, Ivan Kian Leong
format Final Year Project
author Lim, Ivan Kian Leong
author_sort Lim, Ivan Kian Leong
title Effects of media on gambling intentions and behaviours
title_short Effects of media on gambling intentions and behaviours
title_full Effects of media on gambling intentions and behaviours
title_fullStr Effects of media on gambling intentions and behaviours
title_full_unstemmed Effects of media on gambling intentions and behaviours
title_sort effects of media on gambling intentions and behaviours
publishDate 2014
url http://hdl.handle.net/10356/59635
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