Factors affecting the tertiary students' choice of outbound tour packages

• Main Authors: Choo, Sock Hoon, Ling, Hwee Ming, Tang, Su Yin
• Other Authors: A Ahad M Osman-Gani
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59636
• Institution: Nanyang Technological University

This research was undertaken in an attempt to study the factors affecting the tertiary students' choice of outbound tour packages and their unique characteristics were analysed to gain deeper insights into their travel needs and motivations. A marketing plan to aid travel agents in targeting at...