Accounting for brands

Accounting for brands has been a topic of much debate in recent years. Some view it as a solution to the goodwill write-off problems faced by companies in jurisdictions like the United Kingdom. Others see it as an introduction to a whole new methodology to the accounting profession using the 'v...

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Main Authors: Chok, Nyuk Ling, Loo, Lay Nah, Tan, Buck Kiang
Other Authors: Soh Suwe
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/59665
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-596652023-05-19T06:16:13Z Accounting for brands Chok, Nyuk Ling Loo, Lay Nah Tan, Buck Kiang Soh Suwe Nanyang Business School DRNTU::Business::Accounting Accounting for brands has been a topic of much debate in recent years. Some view it as a solution to the goodwill write-off problems faced by companies in jurisdictions like the United Kingdom. Others see it as an introduction to a whole new methodology to the accounting profession using the 'value-based' concept. Nowadays, the contribution of brands to the success of a company is beyond our doubts, which may warrant their recognition in the accounts. However, the issue of brand accounting has been fraught with much difficulties. The purpose of this report is to critically analyse the feasibility of brand accounting in today's context as well as to review the practices adopted by companies in various countries. ACCOUNTANCY 2014-05-09T07:19:15Z 2014-05-09T07:19:15Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59665 en Nanyang Technological University 102 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Accounting
spellingShingle DRNTU::Business::Accounting
Chok, Nyuk Ling
Loo, Lay Nah
Tan, Buck Kiang
Accounting for brands
description Accounting for brands has been a topic of much debate in recent years. Some view it as a solution to the goodwill write-off problems faced by companies in jurisdictions like the United Kingdom. Others see it as an introduction to a whole new methodology to the accounting profession using the 'value-based' concept. Nowadays, the contribution of brands to the success of a company is beyond our doubts, which may warrant their recognition in the accounts. However, the issue of brand accounting has been fraught with much difficulties. The purpose of this report is to critically analyse the feasibility of brand accounting in today's context as well as to review the practices adopted by companies in various countries.
author2 Soh Suwe
author_facet Soh Suwe
Chok, Nyuk Ling
Loo, Lay Nah
Tan, Buck Kiang
format Final Year Project
author Chok, Nyuk Ling
Loo, Lay Nah
Tan, Buck Kiang
author_sort Chok, Nyuk Ling
title Accounting for brands
title_short Accounting for brands
title_full Accounting for brands
title_fullStr Accounting for brands
title_full_unstemmed Accounting for brands
title_sort accounting for brands
publishDate 2014
url http://hdl.handle.net/10356/59665
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