Accounting for brands

• Main Authors: Chok, Nyuk Ling, Loo, Lay Nah, Tan, Buck Kiang
• Other Authors: Soh Suwe
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::Accounting
• Online Access: http://hdl.handle.net/10356/59665
• Institution: Nanyang Technological University

Accounting for brands has been a topic of much debate in recent years. Some view it as a solution to the goodwill write-off problems faced by companies in jurisdictions like the United Kingdom. Others see it as an introduction to a whole new methodology to the accounting profession using the 'v...