Behavioral aspect of design and marketing of financial products

There is a substantial body of evidence which shows that investors are not always indifferent among identical cash flows that are framed differently. This implies that it is possible for financial products marketers to manipulate decision frames to better promote their products. However, no study ha...

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Bibliographic Details
Main Authors: Ong, Siong Teck, Tan, Tick Siang, Seah, Pei Yong
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/59720
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Institution: Nanyang Technological University
Language: English