Behavioral aspect of design and marketing of financial products

There is a substantial body of evidence which shows that investors are not always indifferent among identical cash flows that are framed differently. This implies that it is possible for financial products marketers to manipulate decision frames to better promote their products. However, no study ha...

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Main Authors:	Ong, Siong Teck, Tan, Tick Siang, Seah, Pei Yong
Other Authors:	Nanyang Business School
Format:	Final Year Project
Language:	English
Published:	2014
Subjects:	DRNTU::Business
Online Access:	http://hdl.handle.net/10356/59720
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Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-59720
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spelling	sg-ntu-dr.10356-597202023-05-19T07:23:13Z Behavioral aspect of design and marketing of financial products Ong, Siong Teck Tan, Tick Siang Seah, Pei Yong Nanyang Business School Yip Hai Loon DRNTU::Business There is a substantial body of evidence which shows that investors are not always indifferent among identical cash flows that are framed differently. This implies that it is possible for financial products marketers to manipulate decision frames to better promote their products. However, no study has yet been conducted in Singapore to test the impact of framing on consumer behaviour. The purpose of this present study is therefore to find out if the above phenomenon applies in the local context. BUSINESS 2014-05-12T08:16:50Z 2014-05-12T08:16:50Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59720 en Nanyang Technological University 123 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business
spellingShingle	DRNTU::Business Ong, Siong Teck Tan, Tick Siang Seah, Pei Yong Behavioral aspect of design and marketing of financial products
description	There is a substantial body of evidence which shows that investors are not always indifferent among identical cash flows that are framed differently. This implies that it is possible for financial products marketers to manipulate decision frames to better promote their products. However, no study has yet been conducted in Singapore to test the impact of framing on consumer behaviour. The purpose of this present study is therefore to find out if the above phenomenon applies in the local context.
author2	Nanyang Business School
author_facet	Nanyang Business School Ong, Siong Teck Tan, Tick Siang Seah, Pei Yong
format	Final Year Project
author	Ong, Siong Teck Tan, Tick Siang Seah, Pei Yong
author_sort	Ong, Siong Teck
title	Behavioral aspect of design and marketing of financial products
title_short	Behavioral aspect of design and marketing of financial products
title_full	Behavioral aspect of design and marketing of financial products
title_fullStr	Behavioral aspect of design and marketing of financial products
title_full_unstemmed	Behavioral aspect of design and marketing of financial products
title_sort	behavioral aspect of design and marketing of financial products
publishDate	2014
url	http://hdl.handle.net/10356/59720
_version_	1772829133559037952

Behavioral aspect of design and marketing of financial products

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