Singapore airlines : the business of flying

• Main Authors: Tan, Sung Cheng, Tan, Ting Szu, Tie, Hwee Ling
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59769
• Institution: Nanyang Technological University

The motivating interest of this study is in our national airline --- Singapore Airlines and the global environment in which she operates. This has led to the conception of three objectives to be fulfilled in the study. Due to the possible extend of scope, the study is focused on the segment of busin...