Singapore airlines : the business of flying

Singapore airlines : the business of flying

The motivating interest of this study is in our national airline --- Singapore Airlines and the global environment in which she operates. This has led to the conception of three objectives to be fulfilled in the study. Due to the possible extend of scope, the study is focused on the segment of busin...

Full description

Saved in:
Bibliographic Details
Main Authors: Tan, Sung Cheng, Tan, Ting Szu, Tie, Hwee Ling
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
DRNTU::Business
Online Access:http://hdl.handle.net/10356/59769
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
Description
Summary:The motivating interest of this study is in our national airline --- Singapore Airlines and the global environment in which she operates. This has led to the conception of three objectives to be fulfilled in the study. Due to the possible extend of scope, the study is focused on the segment of business air travellers.

Similar Items