Toilet soap vs shower creams/liquids/gels : a marketing perspective

• Main Authors: Chin, See See, Koh, Poh San, Seetoh, Mun Kit
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59813
• Institution: Nanyang Technological University

With the increasing popularity of shower products in European countries, this research project was carried out to find out about the current Singapore soap and shower creams/liquids/gels market, and which one is the major bathing product used by most Singaporeans. An attempt was made to discover the consumers' perception of these two bathing products. In addition, the marketing strategies adopted by the marketers was also analyzed.