Children’s food advertising in Singapore : executional tactics, child consumption habits and parental mediation
Food and beverage (F&B) television (TV) advertising has been widely recognized as one of the major causes of rising childhood obesity rates. This research aims to examine F&B advertising targeted at children as well as the effectiveness of parental mediation on children’s dietary habits in S...
Saved in:
| Main Authors: | , , , |
|---|---|
| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2014
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/59844 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|