Children’s food advertising in Singapore : executional tactics, child consumption habits and parental mediation
Food and beverage (F&B) television (TV) advertising has been widely recognized as one of the major causes of rising childhood obesity rates. This research aims to examine F&B advertising targeted at children as well as the effectiveness of parental mediation on children’s dietary habits in S...
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Main Authors: | , , , |
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格式: | Final Year Project |
語言: | English |
出版: |
2014
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在線閱讀: | http://hdl.handle.net/10356/59844 |
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