Children’s food advertising in Singapore : executional tactics, child consumption habits and parental mediation

• Main Authors: Ang, Ke Qin, Young, Alicia Wei Ling, Heng, Yiwei, Toh, Shi Ting
• 其他作者: May Oo Lwin
• 格式: Final Year Project
• 語言: English
• 出版: 2014
• 主題: DRNTU::Social sciences::Communication
• 在線閱讀: http://hdl.handle.net/10356/59844
• 機構: Nanyang Technological University

Food and beverage (F&B) television (TV) advertising has been widely recognized as one of the major causes of rising childhood obesity rates. This research aims to examine F&B advertising targeted at children as well as the effectiveness of parental mediation on children’s dietary habits in S...