Screensavers : for healthier digital kids

• Main Authors: Tan, Marlene Yiting, Pek, Charis Kai Le, Ng, Pin Li
• Other Authors: Shin Wonsun
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/59853
• Institution: Nanyang Technological University

This paper presents Screensavers, a public information campaign to nurture healthier digital kids, initiated by three final year students from Wee Kim Wee School of Communication and Information, Nanyang Technological University. Through reaching out to the primary target audience, parents with prim...