Regulating social media advertising

• Main Author: Aw, Cheng Wei
• Other Authors: Ang Peng Hwa
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/59856
• Institution: Nanyang Technological University

The advent of social media advertising in an unregulated environment has created new legal problems and rehashed old ones. For one, the ineffective disclosure of the true nature of an advertisement, e.g. the advertiser-endorser relationship, can be regarded as misleading, and can be subjected to leg...