The advertising dilemma

The advertising dilemma

The revision of advertising rules by the legal profession in Singapore coupled with the floating of the advertising rules by the twelve accountants triggered off a renewed interest in the advertising issue by the accounting profession. These were the impetus for this study.

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Bibliographic Details
Main Authors: Cheah, Sin Wei, Tan, Susie Lian Hua, Lim, Dominic Kwang Wei
Other Authors: Joanne Tay
Format: Final Year Project
Language:English
Published: 2014
Subjects:
DRNTU::Business
Online Access:http://hdl.handle.net/10356/60122
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Institution: Nanyang Technological University
Language: English
Description
Summary:The revision of advertising rules by the legal profession in Singapore coupled with the floating of the advertising rules by the twelve accountants triggered off a renewed interest in the advertising issue by the accounting profession. These were the impetus for this study.

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