The advertising dilemma

• Main Authors: Cheah, Sin Wei, Tan, Susie Lian Hua, Lim, Dominic Kwang Wei
• Other Authors: Joanne Tay
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/60122
• Institution: Nanyang Technological University

The revision of advertising rules by the legal profession in Singapore coupled with the floating of the advertising rules by the twelve accountants triggered off a renewed interest in the advertising issue by the accounting profession. These were the impetus for this study.