Pricing strategy in quick response

• Main Author: Tan, Chien Yung
• Other Authors: School of Mechanical and Aerospace Engineering
• Format: Theses and Dissertations
• Language: English
• Published: 2014
• Subjects: DRNTU::Engineering::Manufacturing
• Online Access: http://hdl.handle.net/10356/60549
• Institution: Nanyang Technological University

While much study has been made regarding the implementation of quick response and the various factors that influence flexibility in the company's supply chain, the topic of the pricing in the quick response option has not been covered adequately.