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Advertising methods have been undergoing changes as the audiences’ viewing habits have already undergone changes in the recent years. Advertisements are now hidden in almost every gap that you would normally have neglected. As such, the number of advertisements that you can see nowadays can reach an...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/61482 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Advertising methods have been undergoing changes as the audiences’ viewing habits have already undergone changes in the recent years. Advertisements are now hidden in almost every gap that you would normally have neglected. As such, the number of advertisements that you can see nowadays can reach an uncountable figure. With so many advertisements hidden everywhere, it would definitely get on your nerves in one way or another. To avoid such situations, this project was developed in aim of creating a higher relevance between the advertisements and the user.
The initial steps taken to realize the project aims were mostly futile attempts which had all proven themselves to be nonfunctional. These plans were then abandoned and a totally new approach was adopted to tackle the project from another angle. The second attempt was much more fruitful and produced desirable results.
The project was however, uncompleted due to the initial failed attempts which caused the severe time constraint for the re-realization of the project. The final achieved results were still adequate in fulfilling the major idea of the project. |
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