Modeling the financial performance of movies and the market dynamics of cinemas in China

• Main Author: Feng, Fan
• Other Authors: Ravishankar Sharma
• Format: Theses and Dissertations
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Mass media::Media economics
• Online Access: http://hdl.handle.net/10356/61796
• Institution: Nanyang Technological University

This dissertation investigates the financial performance of movies and the market dynamics of cinemas in China, a fast-growing commercial exhibition marketplace. Movie sales, movie characteristics and cultural contexts are operationalized in ordinary least squares (OLS) regression and quantile regre...