The anti-ageing myth : a study on advertising imagery, beauty ideal and women in Singapore

Recent years have seen an exponential growth in skin care consumerism. The late-modern beauty industry is dominant in the ‘flawless’ category of advertising, which sees the intensive sales of anti-ageing products, as youthful-looking skin becomes the new ideal. This study seeks to examine discourses...

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Bibliographic Details
Main Author: Soo, Xiao Ting
Other Authors: Premchand Varma Dommaraju
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/62466
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Institution: Nanyang Technological University
Language: English
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