Are you what you "Like" on Facebook? Role of regulatory fit on liking of Facebook statuses

Regulatory focus is a psychological variable which is used to describe the goal orientation of individuals. According to this theory, individuals are said to have either a predominant promotion or prevention regulatory focus. The current study hypothesized that Facebook statuses which match other Fa...

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Bibliographic Details
Main Author: Nur Qamarina Ilham
Other Authors: Joyce Pang Shu Min
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/62598
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Institution: Nanyang Technological University
Language: English