Are you what you "Like" on Facebook? Role of regulatory fit on liking of Facebook statuses

• Main Author: Nur Qamarina Ilham
• Other Authors: Joyce Pang Shu Min
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Psychology
• Online Access: http://hdl.handle.net/10356/62598
• Institution: Nanyang Technological University

Regulatory focus is a psychological variable which is used to describe the goal orientation of individuals. According to this theory, individuals are said to have either a predominant promotion or prevention regulatory focus. The current study hypothesized that Facebook statuses which match other Fa...