Personal affect, purchasing intention, interpersonal and the effects of goal congruence on shopping behavior
Two studies demonstrated a relationship between the three domains of shopping behavior, namely, personal affect, purchasing intention and interpersonal. It also tested the theory that goal congruence would lead to more positive mood and feelings towards other shoppers, leading to a more positive eva...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/10356/62640 |
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| Institution: | Nanyang Technological University |
| Language: | English |