Personal affect, purchasing intention, interpersonal and the effects of goal congruence on shopping behavior

• Main Author: Liew, Wee Kiat
• Other Authors: Kenichi Ito
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Psychology
• Online Access: http://hdl.handle.net/10356/62640
• Institution: Nanyang Technological University

Two studies demonstrated a relationship between the three domains of shopping behavior, namely, personal affect, purchasing intention and interpersonal. It also tested the theory that goal congruence would lead to more positive mood and feelings towards other shoppers, leading to a more positive eva...