The role of arousal congruency in influencing consumers' satisfaction evaluations and in-store behaviors

The role of arousal congruency in influencing consumers' satisfaction evaluations and in-store behaviors

10.1108/09564230710732876

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Bibliographic Details
Main Authors: Wirtz, J., Mattila, A.S., Tan, R.L.P.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Consumer behaviour
Environmental psychology
Service climate
Stores and supermarkets
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43807
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/43807

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