The prospects of budget hotels in Singapore

• Main Authors: Chua, Sharon Heng Neo, Foo, Chee Ring, Ong, Li Ping
• Other Authors: Leong Choon Chiang
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/63017
• Institution: Nanyang Technological University

The objective of this study is to find out the budget hoteliers' and budget travellers' perception of the budget hotel industry. This is to enable investigation of problems and trends currently facing the industry, as well as to seek a solution to enable the future growth of the industr...