Factors influencing the awareness and purchase of "green" cosmetics

• المؤلفون الرئيسيون: Leow, Simone Monque Yung Siew, Ling, Bee Hong, Yeo, Siew Leng
• مؤلفون آخرون: Tay-Lee Swee Ling, Cheryl
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/63043

Much research has been done on the purchase intention and awareness level of environmental-friendly products in general. It has been noted, however. that none of these studies address a specific environmental-friendly product. As such, this study examines the purchase intention and awareness leve...