My ah ma make one

• Main Authors: Lin, Yanxiang, Goh, Sherry Hui Ting, Ee, Felicia Fang En, Cai, Serene Huiting
• Other Authors: Ferdinand De Bakker
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/63172
• Institution: Nanyang Technological University

My Ah Ma Make One is a social movement to celebrate Singapore’s unique snacks heritage against the backdrop of the nation’s fiftieth birthday (SG50). Launched by four final year students from Nanyang Technological University, Wee Kim Wee School of Communication and Information, the campaign aimed to...