Brolls over trolls : encouraging positive social media behaviour among young netizens

Brolls Over Trolls (BOT) is a communications campaign which aims to empower youths aged 18 to 29 to adopt positive social media behaviour amidst a landscape flooded with trolls. It is the first campaign of its kind to create a symbol that encapsulates the anti-thesis of a troll. This report provides...

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Main Authors: Heng, Abigail, Yang, Cassi Shi Yin, Chua, Yuxuan, Lau, Kia Yong
Other Authors: Joo Kee Melina Chua
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/63374
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-633742019-12-10T12:32:31Z Brolls over trolls : encouraging positive social media behaviour among young netizens Heng, Abigail Yang, Cassi Shi Yin Chua, Yuxuan Lau, Kia Yong Joo Kee Melina Chua Wee Kim Wee School of Communication and Information DRNTU::Humanities::General::Education Brolls Over Trolls (BOT) is a communications campaign which aims to empower youths aged 18 to 29 to adopt positive social media behaviour amidst a landscape flooded with trolls. It is the first campaign of its kind to create a symbol that encapsulates the anti-thesis of a troll. This report provides the insights behind the team’s extensive formative research, which were instrumental in formulating the campaign’s strategy and tactics. An assessment was then conducted on the campaign’s objectives to evaluate the success of it. Finally, this report will discuss the limitations of the campaign, and explore possibilities of future expansion of the project. This paper also includes original documents, research, collaterals, diagrams and transcripts of conversations in the appendices as further references. Bachelor of Communication Studies 2015-05-13T04:17:10Z 2015-05-13T04:17:10Z 2015 2015 Final Year Project (FYP) http://hdl.handle.net/10356/63374 en Nanyang Technological University 277 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Humanities::General::Education
spellingShingle DRNTU::Humanities::General::Education
Heng, Abigail
Yang, Cassi Shi Yin
Chua, Yuxuan
Lau, Kia Yong
Brolls over trolls : encouraging positive social media behaviour among young netizens
description Brolls Over Trolls (BOT) is a communications campaign which aims to empower youths aged 18 to 29 to adopt positive social media behaviour amidst a landscape flooded with trolls. It is the first campaign of its kind to create a symbol that encapsulates the anti-thesis of a troll. This report provides the insights behind the team’s extensive formative research, which were instrumental in formulating the campaign’s strategy and tactics. An assessment was then conducted on the campaign’s objectives to evaluate the success of it. Finally, this report will discuss the limitations of the campaign, and explore possibilities of future expansion of the project. This paper also includes original documents, research, collaterals, diagrams and transcripts of conversations in the appendices as further references.
author2 Joo Kee Melina Chua
author_facet Joo Kee Melina Chua
Heng, Abigail
Yang, Cassi Shi Yin
Chua, Yuxuan
Lau, Kia Yong
format Final Year Project
author Heng, Abigail
Yang, Cassi Shi Yin
Chua, Yuxuan
Lau, Kia Yong
author_sort Heng, Abigail
title Brolls over trolls : encouraging positive social media behaviour among young netizens
title_short Brolls over trolls : encouraging positive social media behaviour among young netizens
title_full Brolls over trolls : encouraging positive social media behaviour among young netizens
title_fullStr Brolls over trolls : encouraging positive social media behaviour among young netizens
title_full_unstemmed Brolls over trolls : encouraging positive social media behaviour among young netizens
title_sort brolls over trolls : encouraging positive social media behaviour among young netizens
publishDate 2015
url http://hdl.handle.net/10356/63374
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