Thorns and beyond : the story of the durian

• Main Authors: Moy, Martina Yanming, Foo, Peiying, Loh, Wanda Phieh Hsi
• Other Authors: Ferdinand de Bakker
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Communication::Cultural studies
• Online Access: http://hdl.handle.net/10356/63375
• Institution: Nanyang Technological University

This paper details and evaluates Thorns and Beyond, a three month public relations campaign that celebrates the act of storytelling in Singapore’s food culture. The initiative was targeted at local university students aged 19 to 26 and focused on advocating the durian as a medium through which stori...