Gamification for eCommerce

• Main Author: Chia, Ven Ling
• Other Authors: Ng Wee Keong
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Engineering::Computer science and engineering::Computer applications
• Online Access: http://hdl.handle.net/10356/63478
• Institution: Nanyang Technological University

The advent of Gamification was attributed to its applicability to numerous industries from a horizontal perspective and how it could be deeply integrated as a business innovation such as in the case of eCommerce. However, employing the game elements to meet business objective could be tricky. As a r...