Keppel Bank - will it be the next big five?
The objective of this report is to evaluate the future potential of Keppel Bank. This bank is chosen because of its dynamic and amazing achievements since its inauguration in June 1990. The methods of evaluation used are based on the fundamental topdown approach and the S...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/63531 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | The objective of this report is to evaluate the future potential of
Keppel Bank. This bank is chosen because of its dynamic and
amazing achievements since its inauguration in June 1990.
The methods of evaluation used are based on the fundamental topdown
approach and the SWOT (Strengths, Weaknesses, Opportunities
and Threats) analysis.
The result of our study is that Keppel Bank has the potential and
capability to register long term earnings and asset growth in
excess of the banking industry. The bank is poised to emerge as a
major player in the domestic banking scene in the near foreseeable
future. |
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