Keppel Bank - will it be the next big five?

• Main Authors: Ong, Eric Seow Choong, Wong, Soon Hong, Tan, Kok Yong
• Other Authors: David Goh Kay Yong
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Finance::Bank management
• Online Access: http://hdl.handle.net/10356/63531
• Institution: Nanyang Technological University

The objective of this report is to evaluate the future potential of Keppel Bank. This bank is chosen because of its dynamic and amazing achievements since its inauguration in June 1990. The methods of evaluation used are based on the fundamental topdown approach and the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. The result of our study is that Keppel Bank has the potential and capability to register long term earnings and asset growth in excess of the banking industry. The bank is poised to emerge as a major player in the domestic banking scene in the near foreseeable future.