Travel insurance : expandable or expendable business?

• Main Authors: Tan, Hui Leng, Wong, Lin Beh, Chiu, Hsu-Kwang
• Other Authors: Brian Lawrence
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Finance::Insurance
• Online Access: http://hdl.handle.net/10356/63626
• Institution: Nanyang Technological University

The scope of this report covers the marketing aspects of travel insurance. The purpose of our study is prompted by the positive change in the public's attitude towards buying insurance and the growing trend of Singaporeans spending their holidays abroad. Research and interviews were carried...