Is direct marketing replacing the role of agents and brokers in the travel insurance market today in Singapore?

This report aims to compare the importance of both direct and indirect marketing in the travel insurance industry in Singapore today. Through an analysis of the reasons behind why insurance companies have chosen certain means, instead of the rest, to reach their consumers, we will deduce the benefit...

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Bibliographic Details
Main Authors: Goh, Winnie., Lee, Belinda., Tan, Christopher.
Other Authors: Wang, Peiming
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10977
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Institution: Nanyang Technological University