Is direct marketing replacing the role of agents and brokers in the travel insurance market today in Singapore?
This report aims to compare the importance of both direct and indirect marketing in the travel insurance industry in Singapore today. Through an analysis of the reasons behind why insurance companies have chosen certain means, instead of the rest, to reach their consumers, we will deduce the benefit...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10977 |
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| Institution: | Nanyang Technological University |
| Summary: | This report aims to compare the importance of both direct and indirect marketing in the travel insurance industry in Singapore today. Through an analysis of the reasons behind why insurance companies have chosen certain means, instead of the rest, to reach their consumers, we will deduce the benefits and drawbacks of each individual marketing tool for the promotion and sales of travel insurance products. |
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