Is direct marketing replacing the role of agents and brokers in the travel insurance market today in Singapore?

Is direct marketing replacing the role of agents and brokers in the travel insurance market today in Singapore?

This report aims to compare the importance of both direct and indirect marketing in the travel insurance industry in Singapore today. Through an analysis of the reasons behind why insurance companies have chosen certain means, instead of the rest, to reach their consumers, we will deduce the benefit...

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Bibliographic Details
Main Authors: Goh, Winnie., Lee, Belinda., Tan, Christopher.
Other Authors: Wang, Peiming
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Finance::Insurance
Online Access:http://hdl.handle.net/10356/10977
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10977
record_format dspace
spelling sg-ntu-dr.10356-109772023-05-19T05:41:35Z Is direct marketing replacing the role of agents and brokers in the travel insurance market today in Singapore? Goh, Winnie. Lee, Belinda. Tan, Christopher. Wang, Peiming Nanyang Business School DRNTU::Business::Finance::Insurance This report aims to compare the importance of both direct and indirect marketing in the travel insurance industry in Singapore today. Through an analysis of the reasons behind why insurance companies have chosen certain means, instead of the rest, to reach their consumers, we will deduce the benefits and drawbacks of each individual marketing tool for the promotion and sales of travel insurance products. 2008-09-24T07:49:39Z 2008-09-24T07:49:39Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10977 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Finance::Insurance
spellingShingle DRNTU::Business::Finance::Insurance
Goh, Winnie.
Lee, Belinda.
Tan, Christopher.
Is direct marketing replacing the role of agents and brokers in the travel insurance market today in Singapore?
description This report aims to compare the importance of both direct and indirect marketing in the travel insurance industry in Singapore today. Through an analysis of the reasons behind why insurance companies have chosen certain means, instead of the rest, to reach their consumers, we will deduce the benefits and drawbacks of each individual marketing tool for the promotion and sales of travel insurance products.
author2 Wang, Peiming
author_facet Wang, Peiming
Goh, Winnie.
Lee, Belinda.
Tan, Christopher.
format Final Year Project
author Goh, Winnie.
Lee, Belinda.
Tan, Christopher.
author_sort Goh, Winnie.
title Is direct marketing replacing the role of agents and brokers in the travel insurance market today in Singapore?
title_short Is direct marketing replacing the role of agents and brokers in the travel insurance market today in Singapore?
title_full Is direct marketing replacing the role of agents and brokers in the travel insurance market today in Singapore?
title_fullStr Is direct marketing replacing the role of agents and brokers in the travel insurance market today in Singapore?
title_full_unstemmed Is direct marketing replacing the role of agents and brokers in the travel insurance market today in Singapore?
title_sort is direct marketing replacing the role of agents and brokers in the travel insurance market today in singapore?
publishDate 2008
url http://hdl.handle.net/10356/10977
_version_ 1770564365732282368

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