Is direct marketing replacing the role of agents and brokers in the travel insurance market today in Singapore?
This report aims to compare the importance of both direct and indirect marketing in the travel insurance industry in Singapore today. Through an analysis of the reasons behind why insurance companies have chosen certain means, instead of the rest, to reach their consumers, we will deduce the benefit...
Saved in:
Main Authors: | Goh, Winnie., Lee, Belinda., Tan, Christopher. |
---|---|
Other Authors: | Wang, Peiming |
Format: | Final Year Project |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/10977 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Similar Items
-
Travel insurance for young travellers
by: Chua, Pei Pei, et al.
Published: (2014) -
Venturing into the Vietnam insurance market.
by: Chua, Siow Ling., et al.
Published: (2013) -
Marketing of high technology : the impact of information technology on the sales performance of insurance agents.
by: Hong, Khan Wai., et al.
Published: (2008) -
Marketing insurance on the Internet
by: Ng Kim Ling, Wong Siew Ping Linda, Leong Soon Hoong Bruce
Published: (2014) -
Travel insurance : expandable or expendable business?
by: Tan, Hui Leng, et al.
Published: (2015)