Emergence of new distribution channels in the life insurance industry from the agents' perspective.
This project focuses on the agents’ opinion on the emergence of new distribution channels for life insurance products, in particular direct marketing and bancassurance. Responses from LUA members on their views towards the opportunities and threats presented by these new channels have been compiled....
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10996 |
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| Institution: | Nanyang Technological University |