Emergence of new distribution channels in the life insurance industry from the agents' perspective.

This project focuses on the agents’ opinion on the emergence of new distribution channels for life insurance products, in particular direct marketing and bancassurance. Responses from LUA members on their views towards the opportunities and threats presented by these new channels have been compiled....

Full description

Saved in:

Bibliographic Details
Main Authors:	Cheng, Melvin Wei Ming., Chia, Qiu Yi., Lee, Jessica Pin Pin.
Other Authors:	Wu, Yuan
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Finance::Insurance
Online Access:	http://hdl.handle.net/10356/10996
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10996
record_format	dspace
spelling	sg-ntu-dr.10356-109962023-05-19T05:41:36Z Emergence of new distribution channels in the life insurance industry from the agents' perspective. Cheng, Melvin Wei Ming. Chia, Qiu Yi. Lee, Jessica Pin Pin. Wu, Yuan Nanyang Business School DRNTU::Business::Finance::Insurance This project focuses on the agents’ opinion on the emergence of new distribution channels for life insurance products, in particular direct marketing and bancassurance. Responses from LUA members on their views towards the opportunities and threats presented by these new channels have been compiled. Based on a sample of 726 agents, the investigation reveals that agents in general view direct marketing as an opportunity that can complement them in their sales of life insurance products. 2008-09-24T07:49:51Z 2008-09-24T07:49:51Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10996 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Finance::Insurance
spellingShingle	DRNTU::Business::Finance::Insurance Cheng, Melvin Wei Ming. Chia, Qiu Yi. Lee, Jessica Pin Pin. Emergence of new distribution channels in the life insurance industry from the agents' perspective.
description	This project focuses on the agents’ opinion on the emergence of new distribution channels for life insurance products, in particular direct marketing and bancassurance. Responses from LUA members on their views towards the opportunities and threats presented by these new channels have been compiled. Based on a sample of 726 agents, the investigation reveals that agents in general view direct marketing as an opportunity that can complement them in their sales of life insurance products.
author2	Wu, Yuan
author_facet	Wu, Yuan Cheng, Melvin Wei Ming. Chia, Qiu Yi. Lee, Jessica Pin Pin.
format	Final Year Project
author	Cheng, Melvin Wei Ming. Chia, Qiu Yi. Lee, Jessica Pin Pin.
author_sort	Cheng, Melvin Wei Ming.
title	Emergence of new distribution channels in the life insurance industry from the agents' perspective.
title_short	Emergence of new distribution channels in the life insurance industry from the agents' perspective.
title_full	Emergence of new distribution channels in the life insurance industry from the agents' perspective.
title_fullStr	Emergence of new distribution channels in the life insurance industry from the agents' perspective.
title_full_unstemmed	Emergence of new distribution channels in the life insurance industry from the agents' perspective.
title_sort	emergence of new distribution channels in the life insurance industry from the agents' perspective.
publishDate	2008
url	http://hdl.handle.net/10356/10996
_version_	1770564827493695488

Emergence of new distribution channels in the life insurance industry from the agents' perspective.

Similar Items