Crossmodal correspondences of tastes : an investigation with a blind tasting of lemonade

• Main Author: Kwang, Pearlyn Kwai Foong
• Other Authors: Suzy J. Styles
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Psychology::Applied psychology
• Online Access: http://hdl.handle.net/10356/63896
• Institution: Nanyang Technological University

Past research investigating crossmodal correspondences of tastes has found that certain tastes are consistently paired with particular speech sounds and shapes. For example, bitter chocolates are paired with angular shapes and sounds like ‘kiki’ (Ngo, Misra & Spence, 2011), while sweet juices ar...