Customer service : a competitive tool of the local department stores in the 1930s

• Main Authors: Goh, Sock Gek, Ong, Lay Hong, Tan, Sharon Jay Kim
• Other Authors: Koh Moy Yin
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/63906
• Institution: Nanyang Technological University

Customer service is used by retailers as a competitive tool. With the recent intensity of competition in the local department stores, it is timely to examine the role played by customer service. The objective of this report is to assess the impact of customer service on consumers' purchase...